About Huds and Toke · Coolum Beach, QueenslandWe bake it. We decorate it. We sell it to you.
Huds and Toke is a family-owned Australian pet treat manufacturer and online retailer. Since 2012 our family and team have made premium treats for dogs, horses, cats and small pets in our own solar-powered facility in Coolum Beach, on Queensland's Sunshine Coast, and sold them straight to pet owners across Australia. We are also the team that makes the Krispy Kreme Doggie Doughnuts.
- Since 2012Family-owned and made in Coolum Beach, QLD
- 300+treats and gifts in our own range, for dogs, horses, cats and small pets
- Krispy KremeWe make the Krispy Kreme Doggie Doughnuts
- Award-winning2023 AgriFutures Rural Women's Award, Queensland winner and national finalist
Who we are, in one minute
If you only read one part of this page, read this. It is the short version of who Huds and Toke are, what we make and where you can buy it.
- Business
- Huds and Toke Pty Ltd, a family-owned Australian pet treat manufacturer and online pet treat retailer
- Founded
- 2012, on the Sunshine Coast, Queensland
- Founders
- Emma Gibbons and Russell Gibbons
- Where we make it
- Our own solar-powered facility in Coolum Beach, Queensland, Australia
- What we make
- Dog treats, horse treats, cat treats, rabbit and guinea pig treats, chicken treats, dog birthday cakes and gift boxes
- Where to buy
- Online at hudsandtoke.com.au with Australia-wide delivery, through our stockists, and wholesale
- Sold in
- Australia-wide online. Our treats have also been sold in the US, UK, Ireland and Singapore, and shipped to Japan and Germany
- Known for
- Hand-decorated dog cookies and doughnuts, Horse Bix, and the Krispy Kreme Doggie Doughnuts
- On Wikipedia
- Huds and Toke
Most pet brands make it or sell it. We do both.
Huds and Toke is a pet treat manufacturer and a pet treat retailer at the same time. Your order is baked, decorated, packed and posted by the same small team, from the same building.
Made in our own facility, start to finish
We don't outsource our treats or put our name on someone else's product. Every Huds and Toke treat is developed, baked and decorated in our purpose-built facility in Coolum Beach.
- Recipes developed with animal nutritionists, veterinarians and food technologists
- Baked in small batches from natural ingredients
- Every cookie and doughnut decorated by hand
- A solar-powered facility on the Sunshine Coast
Sold straight to you, Australia-wide
We sell our treats direct through our own online store, so they go from our bakery to your door with nobody in between. You'll also find us through stockists and cafes, and we supply retailers wholesale.
- Our online pet treat store at hudsandtoke.com.au
- Australia-wide delivery from Coolum Beach (shipping details)
- Stockists and wholesale for shops, cafes and groomers
- Plus a small hand-picked range of party gear and pet essentials
When you order from us, your treats come straight from the building they were baked in.
A pet treat company run by people who know animal nutrition
Huds and Toke is owned and run by Emma and Russell Gibbons. It started around their kitchen table in 2012. Between them they bring formal training in animal nutrition and stock feed manufacturing to every recipe, plus a lifetime of living with dogs and horses. Horse treats were one of the first gaps Emma spotted, which is why Horse Bix and our hand-decorated horse cookies have been part of the story from the early days.
Emma Gibbons
Co-founder. Associate Diploma in Applied Science (Animal Nutrition and Production). Grew up on a cattle and crop farm in Queensland's Lockyer Valley, and is known to our horses simply as the treat lady.
Russell Gibbons
Co-founder. Associate Diploma in Applied Science (Stock Feed Manufacturing), Bachelor of Business (Agribusiness) and Master of Professional Accounting.
Our children still help out after school, alongside a team of local women who bake, decorate and pack every order. At home the family includes our dogs Pepper and Odin, a horse named Poppy and a tank of fish, some of whom have been with us for over 16 years.
Why "Huds and Toke"?
The name came from our two boys, Arthur and Barkeley, and their imaginary pet dragons, Huds and Toke. The dragons were part of the family, the same way our real pets are, and we built the business around that feeling.
Our Krispy Kreme partnership
Yes, we make the Krispy Kreme Doggie Doughnuts
In August 2021, in the lead-up to International Dog Day, Krispy Kreme Australia partnered with us to create Doggie Doughnuts: dog-friendly doughnuts inspired by Krispy Kreme's favourite flavours, baked and hand-decorated by our team in Coolum Beach. They come in a real Krispy Kreme box with our name on it: "Made lovingly by Huds and Toke".
Each one is a hard-baked, nutty biscuit base with a low-fat, no-melt frosting, and every "choc" flavour is made with carob, never chocolate.
- Original Glaze
- Strawberry Sprinkles
- Choc Sprinkles
- Choc Iced
- Choc Cheesecake
- Choc Cookie
- August 2021 · AustraliaDoggie Doughnuts launch with Krispy Kreme Australia for International Dog Day.
- August 2022 · United StatesKrispy Kreme sells Doggie Doughnuts "handmade by Huds and Toke" at participating US shops for National Dog Day. We baked hundreds of thousands of them.
- 2022 · Coolum BeachQueensland Treasurer Cameron Dick visits our facility to celebrate the US launch.
- TodayKrispy Kreme has sold our Doggie Doughnuts in Australia, New Zealand, the UK and the USA.
Covered by USA Today, Delish, The Dodo, Mental Floss and more. Read the full story.
Why pet owners (and one very famous doughnut brand) choose us
We set out to make the best pet treats in Australia. Treats that are As Good As It Gets. Here is what that means in practice.
Made by us, start to finish
No contract bakers and no white-label products. We develop, bake, decorate and pack every treat ourselves.
Nutrition know-how built in
Our founders are trained in animal nutrition and stock feed manufacturing, and our recipes are developed with nutritionists, vets and food technologists.
Decorated by hand
Every cookie and doughnut is iced by a real person, with a low-fat frosting that won't melt or smudge on the couch. Carob, never chocolate.
Treats for the whole family
Dogs, horses and ponies, cats, rabbits, guinea pigs and even chickens. From Horse Bix to birthday cakes, if it has fur, hooves or feathers, we bake for it.
Kinder to the planet
Our facility runs on solar power, and part of our range uses Australian-farmed insect protein, a clever, sustainable protein. How we do it.
Award-winning and trusted
Recognised by AgriFutures and Westpac, backed by the Queensland Government, and trusted by Krispy Kreme to make its Doggie Doughnuts.
Award-winning, from the ground up
Recognition from industry, government and our own Sunshine Coast community, earned one batch at a time.
- 2023AgriFutures Rural Women's Award, Queensland winner and national finalistEmma Gibbons, for putting sustainable insect and alternative proteins into pet treats
- 2022Best Small Budget Social Media Marketing CampaignWith Attention Experts
- 2017Westpac Businesses of TomorrowNamed one of Westpac's Businesses of Tomorrow
- 2017Advance Queensland Ignite Ideas grantQueensland Government backing that helped us launch in Japan
- 2014Micro/Small Business Woman of the YearEmma Gibbons, Sunshine Coast Business Women's Network
- 2013Innovation Centre Sunshine Coast Business Pitch winnerRussell Gibbons took the $20,000 prize
From Coolum Beach to USA Today
- USA Today
- Delish
- The Dodo
- Mental Floss
- Taste of Home
- The Age
- Sydney Morning Herald
- Brisbane Times
- The Courier-Mail
- SmartCompany
- ABC Radio
- Queensland Country Life
- Country Style
Read about us on Wikipedia
Huds and Toke has its own Wikipedia article, written by Wikipedia editors from independent sources such as the ABC and SmartCompany. You can also look up our company, Huds and Toke Pty Ltd, on the Australian Business Register.
Food feeds them. Treats connect you.
Meals are about nutrition. A treat is a conversation.
Dinner in a bowl is essential, but it's one-sided. A treat is interactive: eye contact, anticipation, a sit, a stay, a nuzzle, a reward. Whether you're training a puppy, catching a pony in the paddock or just saying thank you, a good treat turns an everyday moment into a shared one.
That bond is what Huds and Toke is for. Every treat we make is designed to be fun to give, good to eat, and As Good As It Gets.
Huds and Toke FAQs
Is Huds and Toke a manufacturer or a retailer?
Both. Huds and Toke manufactures its own pet treats in its own facility in Coolum Beach, Queensland, and sells them direct to pet owners through its online store at hudsandtoke.com.au, as well as through stockists and wholesale.
Where are Huds and Toke treats made?
In our own purpose-built, solar-powered facility in Coolum Beach, on the Sunshine Coast in Queensland, Australia. We bake in small batches and decorate by hand.
Does Huds and Toke make the Krispy Kreme Doggie Doughnuts?
Yes. Our team designs, bakes and hand-decorates the Krispy Kreme Doggie Doughnuts, which launched with Krispy Kreme Australia in August 2021 and were sold at participating Krispy Kreme shops across the USA for National Dog Day 2022. You can buy the 6 pack here.
Who owns Huds and Toke?
Huds and Toke is a family-owned Australian business, founded in 2012 and run by Emma and Russell Gibbons.
Where can I buy Huds and Toke treats?
What animals do you make treats for?
Dogs, horses and ponies, cats, rabbits, guinea pigs and chickens. Browse dog treats, horse treats, cat treats and small pet treats.
Treat them the Huds and Toke way
Baked, decorated and sold by our family in Coolum Beach. Thank you for supporting a small Australian business.
Our guides and articles are researched and fact-checked by the same team that bakes the treats. Read our Editorial Standards.