Soft treats earn their place for one simple reason: not every dog can manage a hard biscuit. Puppies still have their baby teeth, senior dogs may have worn or missing ones, and dogs recovering from dental work need something gentle. Soft treats are also the fastest to eat, which makes them the natural choice for training.
Who soft treats are for
- Puppies. Gentle on developing teeth and easy to break into tiny training pieces.
- Senior dogs. Kind on worn or missing teeth and sensitive gums, so older dogs do not miss out.
- Training and enrichment. Quick to eat, easy to tear up, and perfect for stuffing into a lick mat or puzzle toy.
Dental recovery: After a dental procedure, soft treats let your dog enjoy a reward without stressing healing gums. Check with your vet on timing first.
The soft range
Soft training treats and micro bones
Bite-sized, low-fat pieces in kangaroo, beef and other proteins, made to break smaller for puppies.
Soft Pony-style and chewy treats
Juicy, easy-to-chew treats for dogs that struggle with anything hard.
Lick-mat and enrichment friendly
Soft treats that smear and stuff well into enrichment toys for slow, calming chewing.
What makes ours different
We have made treats for dogs and other pets since 2007 in our HACCP-certified kitchen on the Sunshine Coast, now stocked across Australia, the UK, US, Ireland, Singapore, Germany and Japan. Made for dogs, with no added sugar and no artificial colours or preservatives.
Frequently asked questions
Are soft treats good for puppies?
Yes. They are gentle on developing teeth and easy to break into small training-sized pieces.
What treats are best for senior dogs with bad teeth?
Soft treats are ideal, since they are kind on worn or missing teeth and sensitive gums.
Can dogs have soft treats after dental surgery?
Usually yes, once your vet gives the all-clear, as they avoid stressing healing gums.
Are soft treats good for training?
Very. They are quick to eat and easy to tear up, so you can reward often without breaking the flow.
