The Huds and Toke Pet Treat Story -
A Journey Of Pets, Family... and DRAGONS!
At Huds and Toke, we’re more than just a pet treat company — we’re a family-owned Australian business dedicated to creating premium dog treats, horse treats, and small animal treats that bring joy to pets and their humans across the world.
Our mission is simple:
To strengthen the bond between you and your pet through healthy, fun, and nutritious treats that make tails wag, noses twitch, and hearts full.
But where did it all begin?
A Name Inspired by Love, Imagination… and Two Little Dragons
The name Huds and Toke came from two little boys — Arthur (5) and Barkeley (3) — and their two beloved imaginary pet dragons: Huds and Toke.
These dragons were more than just figments of imagination; they were companions, protectors, and cherished members of the family — much like the way we feel about our own real-life pets.
From this story, the vision for Huds and Toke was born — to create a brand that celebrates the joy of family, imagination, and the unconditional love of animals.
A Family Passion Turned Purpose
As a family, we’ve always shared a deep love for animals. Our household includes two dogs (Pepper and Odin), a majestic horse named Poppy, and an entire aquarium of fish — some of which have been with us for over 16 years!
Inspired by our boys’ creativity and our family's shared love for animals, we set out to build a business that reflects who we are — passionate, caring, and maybe just a little bit quirky!
Today, Huds and Toke is proudly Australian-owned, with our purpose-built facility located on the beautiful Sunshine Coast, Queensland, where the air is fresh, the water is clear, and the beaches stretch for miles.
Treats Created with Purpose and Passion
We didn’t want to make just any pet treats.
We wanted to create the best pet treats in Australia — Pet treats which are As Good As It Gets!
They are not only fun and delicious but also support animal wellbeing. That’s why we worked closely with animal nutritionists, veterinarians, and food technologists to craft every recipe with purpose.
Our range now includes:
- Dog Treats
- Horse Treats
- Rabbit Treats
- Guinea Pig Treats
- Chicken Treats
- Cat Treats
All of our treats are made with natural ingredients, in small batches, right here in Australia — using clean, high-quality processes in our own custom-designed facility.
Innovation Recognised Nationally and Internationally
Our unique approach has been recognised with multiple business and innovation awards, including:
- Business of the Year
- Innovation Award
- Businesswomen of the Year Award (Emma Gibbons)
- Westpac Businesses of the Future Award
- AgriFutures Regional Business Woman of the Year – Queensland (Emma Gibbons)
These achievements reflect our unwavering dedication to innovation, quality, and family values.
Meet the Founders – A Knowledge-Driven Team
Our founders, Emma and Russell Gibbons, bring extensive experience in both animal nutrition and business:
- Emma Gibbons: Associate Diploma in Applied Science (Animal Nutrition & Production)
- Russell Gibbons: Associate Diploma in Applied Science (Stock Feed Manufacturing), Bachelor of Business (Agribusiness), and Master of Professional Accounting
Together with their children — who still help out after school — and a passionate team of pet-loving professionals, Huds and Toke continues to grow while staying true to its roots.
Join the Huds and Toke Family
At Huds and Toke, every pet treat we make is crafted with love, science, and a sprinkle of imagination.
We invite you to explore our range of natural pet treats, made with care and designed to bring happiness to your furry (or feathered) family members.
Thank you for supporting our journey.
Why Use Pet Treats?
Because Pet Treats Build Real Connections... Pet Treats are truly Interactive.
At Huds and Toke, we believe pet treats are so much more than just a snack — they’re a powerful way to bond, communicate, and engage with your pets.
Unlike daily meals, which are about nutrition and survival, pet treats create joyful, two-way interactions.
They encourage eye contact, anticipation, reward, and affection — making every moment feel more personal and meaningful.
Dog Food, or Horse Food, does NOT create an interactive experience.... They are one sided for nutritional and health purposes.... essential to our pets; YES, but Pet Food IS NOT interactive!
Pet Treats Create Connection
When you give your dog, horse, or small pet a treat, you’re not just giving food — you're creating a moment. Whether you’re training, reinforcing good behaviour, or simply showing love, treats turn everyday routines into shared experiences.
This emotional engagement helps strengthen the bond between you and your pet — a bond that improves not only their wellbeing, but yours too.
Why Choose Huds and Toke Treats?
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Interactive & Fun – Our treats make training sessions, playtime, and daily care more enjoyable and rewarding.
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Natural Ingredients – Made with real, wholesome ingredients for happy, healthy pets.
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Proudly Australian Made – Created in our custom facility on the Sunshine Coast.
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Loved by Pets Everywhere – Because our treats are designed to be as tasty as they are healthy.
We create pet treats that are "As Good As It Gets" — because every pet deserves a moment of joy, and every pet owner deserves that spark of connection.
Treat your pets the Huds and Toke way — and discover just how magical those moments can be.